1. Stability of URL

　　For a website, the structure of the website is the cornerstone of success, which is very important for the later ranking and operation。The website structure usually includes page design, URL path setting, navigation layout, internal chain construction and so on。For a start-up website, the design may have such flaws at the beginning, and we need to modify and improve it in the future, or even rebuild it。So at this time, we must ensure the stability of the website URL path。For search engines, it determines whether a website is familiar or not to rely on the path, if your path is constantly modified, the new and old path can not correspond。This light will lead to a decrease in weight, traffic reduction, heavy will lead to the site is K, a failure!

　　Therefore, maintaining the stability of the website URL is one of the problems that must be planned before the new station is launched。

　　2, the content quality of the website

　　Many webmasters in the initial design of the website, say their own website production is very tall。All kinds of shows, all kinds of channels, it feels like everything, you know。But when the user opens the page and finds that there is almost no real content, either blank, or various copy and paste things。As a new station, there is not much content in the early stage, it is normal, why must we get a lot of junk content, or make some useless content?Instead, do subtraction and create a small, refined website!Before the Internet has spread such a saying "do SEO must include more, there are more opportunities to rank in front", ha ha!

　　Now is the era of information explosion, search engines to include thousands of new sites every day, it is impossible to grab every page to join the index library。Therefore, for different levels of sites, different quotas will be allocated。For example, for a new site that has been online for less than 1 month, the quota may be only 10,000 pages。If you unfortunately crawl a lot of lack of content or low-quality content of the site, then the site will not give a good impression of the search engine!Too much low-quality content not only affects the crawl and inclusion of high-quality content in the website, but also reduces the search engine's evaluation of the quality of the website, and then affects the sustainable development of the future site。

　　3. Construction of mobile sites

　　Now with the increasing number of mobile users, the mobile website has become the future trend, the future site will be a two-way development of PC and mobile。Although many websites have done mobile adaptation or initially built mobile websites, they have not really thought from the user's point of view to build mobile sites like the PC side。Therefore, it is necessary for the new website to do a good job in the construction of mobile terminals。We are a little behind on the PC, so we have to catch up on the mobile side!

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