Many people network marketing and network promotion as a concept in fact, although the relationship between network marketing and network promotion is close, but there are many differences, can not simply regard the two as the same thing。　　First of all, how to define network marketing and network promotion？
　　1. What is network marketing？
　　Network marketing is based on modern marketing theory, with the help of network, communication and digital media technology to achieve marketing objectives of business activities, by the progress of science and technology, customer value change, market competition and other comprehensive factors;It is a natural product of the information society。Network marketing has a broad sense and a narrow sense according to its implementation, the broad sense of network marketing refers to the use of all computer networks for marketing activities, and the narrow sense of network marketing refers to the international Internet marketing。
　　2. What is network promotion？
　　Website promotion is a new marketing method based on the Internet, with the interaction of platform and network media to assist the realization of marketing objectives。Through the promotion of the domain name of the website, let the Internet users know, and enter the website of the enterprise, browse the webpage information of the enterprise, so as to convey the corporate image and corporate products and corporate services information, so that potential customers have the consumption desire and the purchase process。
　　What are the differences between network marketing and network promotion？
　　1、目的：
　　The purpose of network marketing is to obtain what kind of economic benefits;The purpose of network promotion is to use promotion methods to expand product visibility and get more consumers。
　　2、投入：
　　More investment in network marketing;Less investment in network promotion。
　　3. Key points:
　　Network promotion focuses on workload, network marketing focuses on efficiency。
　　4、执行：
　　The key to the success of network promotion is execution;And network marketing mainly relies on creativity and strategy。
　　5、关系：
　　Network promotion is the key to ensure the effectiveness and success of network marketing, and is an important part of network marketing。
　　There is a close relationship between network promotion and network marketing, and only by doing a good job of network promotion can we ensure that network marketing can be better realized。

　　The focus of network promotion is on promotion, mainly using various methods of network promotion to establish brands for individuals or enterprises and establish good visibility。Network promotion is often relatively less investment, the key to success is execution。

    However, the focus of network marketing is on the conversion rate, that is, how much economic benefit is brought, which includes network promotion。If enterprises want to do a good job in network marketing and network promotion, they need to have a clear division of labor and cooperate with each other。Network marketing and

    The key to the success of network promotion lies in creativity and strategy。

　　Network marketing is a new way of marketing，It doesn't stand on its own，It needs many aspects to assist its smooth development，For example, the network promotion in the early stage and the network public relations in the later stage，Only by being fully prepared and with a perfect system to assist its development can we make ourselves better on the road of network marketing。

　　In order to achieve high profits on the road of network marketing, the role of network promotion can not be ignored。

　　In order to achieve a good network promotion effect, we need to pay attention to the following points。
    First, brand image construction
　　Corporate website is the focus of network promotion, but also the foundation of network brand building and marketing, in the corporate website there are many opportunities to display and spread the brand, such as the corporate logo on the website, the internal network advertising on the page, the company introduction on the website and corporate news and other related content。

　　The problem of many corporate websites is that some website construction is not beautiful enough, it is difficult to catch the eye of Internet users, and some blindly pursue beauty, but ignore the practicability and optimization of the website。

    Second, search engine optimization promotion
　　Search engine is one of the main ways for users to discover new websites, the information users see in the results of a keyword search is the first impression of a company/website network brand, and the quality of this impression determines whether the brand has the opportunity to be further recognized。

　　Websites are included by search engines and ranked high in search results, which is the basis for using search engine optimization (seo optimization) to promote the brand。Through SEO such a set of marketing ideas based on search engines, provide ecological self-marketing solutions for websites, so that websites occupy a leading position in the industry, so as to obtain brand revenue。
    Third, the status of key competitors
　　It is believed that all enterprises will comprehensively analyze their core competitive factors，Thus in the propaganda，Focus on your competitive points，There's nothing wrong with that，But many companies often ignore their competitors' biggest advantages when they advertise，If you focus on advertising the competitive advantage，It is precisely the biggest advantage and selling point of the already famous competitors，That publicity is often twice as effective。

　　For example, after the main anti-dandruff of Head and Shoulders received excellent publicity effect, there are few washing products and then push the selling point of anti-dandruff, even if pushed, it is difficult to achieve good results。Therefore, before promotion, it is necessary to analyze the advantages of competitors and avoid hitting the same selling point with powerful rivals。
    Fourth, network hot marketing
　　An enterprise that needs to make full use of the advantages of the Internet to build a brand must pay great attention to the marketing of hot events on the Internet. Marketing around hot events has a very good effect on improving the visibility of the enterprise, and the establishment and promotion of the brand requires a high degree of brand loyalty and word-of-mouth effect。
　　Of course, according to the size and strength of the enterprise, the investment in this area should also be different, the key is to grasp the balance of advertising costs and public relations costs。
     5. Video advertising marketing
　　It refers to the marketing means by which enterprises put various advertising video clips on the Internet in various forms to achieve certain publicity purposes。A good advertisement will often spread among many netizens。In this communication process, viewers will also pay attention to the brand while enjoying the content of the picture, so as to achieve the purpose of brand communication。

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